Matrix is continuing its partnership with Global Brand Ambassadors, Katseye, as they make their next big Matrix Move into a new hair era.

Andrew Edwardson, Matrix Global General Manager, said, 

“When Katseye approached us about leading the hair transformations for their new hair era, we knew it would serve as a testament to the power of our BlondeMax 9+ Bleach and Super Sync Demi Permanent Color, along with our high-performance professional haircare ranges. By bringing these distinct looks to life, we are celebrating our brand’s mission: allowing everyone to express their visions of themselves through beautiful, healthy hair – even on the global stage.”

This ongoing alliance arrived at a vibrant new milestone, with Matrix’s products making the global girl group’s dream hair transformations possible.

As Katseye prepares for global performances, the members will feature new hair looks and styles powered by Matrix and its stylers. 

Yoonchae’s transformative platinum was achieved through overall lightening with BlondeMax 9+, followed by a layered cut for movement. Her signature high-shine glow was locked in using Super Sync Glossing Alkaline Demi Permanent Hair color in shades 10N and 11P on the lengths and 9N at the root.

To maintain the health of Yoonchae’s hair, stylists used Build-A-Bond Liquid Mask, as well as her go-to Miracle Creator for a smooth, healthy finish. She’ll preserve this cool blonde look with Matrix’s So Silver Purple Toning Shampoo.

Sophia’s two-tone black and blonde balayage creates a striking contrast. Her natural black base was enhanced with Super Sync shade 3N and paired with a hidden blonde nape section lightened with BlondeMax 9+ Lightener. Only the ends were toned with Super Sync 11VG, while the roots and mid-lengths were toned to match the rest with 3N. 

To maximize radiance, Matrix pros used the Glow Mania shampoo, as well as Sophia’s favorite Glow Mania Glazing Queen Mask, and finished with Food For Soft Oil Serum for lots of shine.

Megan opted for a graphic hand painted shine-line. This modern, grungy yet elevated look was achieved with a meticulously precise application of Matrix High Riser Lightener. 

In keeping with the grungy vibe, stylists opted to preserve the raw untoned pigment of the hand-painted areas. 

Daniela, known for her long mermaid-like curls, opted to enrich her overall tone with a darker gloss of equal parts Super Sync 4N and 5N shades. 

She punctuated the look with ultra-fine face-framing highlights. These were lightened with BlondeMax 9+ Lightener, which has a rich, creamy texture ideal for enveloping curly hair. The highlights were toned using Super Sync 10N. 

Matrix stylists defined Daniela’s curls using Setter Mousse and Food For Soft Oil Serum for intense hydration and wet-look shine.

Lara’s three-year-long dream came true with multi-tonal Y2K Lights. To achieve this dramatic look, stylists created chunky highlights in three tones. 

The first, her natural base, was enriched with a high-gloss Super Sync 2N rich black. The second was lightened with BlondeMax 9+ Lightener, then toned with Super Sync 6M for a mocha brown. The last was lightened with BlondeMax 9+ Lightener and toned with Super Sync SPN for a bright pastel blonde highlight. 

This combination created a high contrast look with a sultry edge. Her signature sleek style was achieved using the recently renovated Mega Sleek collection, including its star treatment 96H Anti-Frizz Topcoat.